Our story
It started with a pickup game
A Flood Brothers brand built for players who want more than just a run.
We signed up to run a 5v5 pickup game in NYC. Show up. Play. Go home.
On the ride home it hit us — we'd just competed against strangers for an hour, and nobody had anything on the line.
"What if we could actually bet on ourselves?"
That conversation became Who Next.
A category that doesn't exist yet
Bet on Pros
You watch. You never play.
You're a spectator.
Rec Leagues
You play. Nothing's on the line.
You play for free.
Who Next
You play. You compete. You win.
You bet on yourself.
The team
Founder-led
Nolan Flood
Founder
Business development leader and former NCAA runner-up lacrosse player — living at the intersection of sports and dealmaking.
Aidan Flood
Advisor
Lifelong athlete and seasoned sales pro advising on positioning, partner outreach and the vision.